Each project reflects designed high-impact visual materials for Parkland's extensive network of gas stations and convenience stores, including large-scale outdoor signage, promotional banners, and in-store graphics. Ensured all designs adhered strictly to corporate branding guidelines across brands like Ultramar, Esso, Chevron, Pioneer, and Fas Gas Plus, maintaining consistent identity for a national retail presence.

Managed social media graphics and content creation to support marketing initiatives and drive customer engagement at the pump and in-store.Collaborated with an external online photography agency to source and curate professional product/location imagery, which I adapted and integrated into large-format signage (e.g., canopy signs, pylon signs, building wraps, and promotional displays) while preserving brand standards and visual cohesion.

This role honed my expertise in scalable print design for outdoor advertising, brand consistency in a multi-brand environment, photography asset management, and cross-channel creative production for the fuel and convenience retail sector. drive to deliver thoughtful, effective solutions.