Red coffee cup with two white straws, advertising a coffee brand, with bold white text at the top that says, "Fuel your day with the perfect blend," and smaller text on the cup that reads, "Feeling fresh." There is also a yellow sign with blue and red text that says, "On the Run," with a small Canadian flag.

parkland corporation

graphic designer

I Ignited a nationwide visual revolution for Parkland's massive gas station and convenience store empire. I crafted bold, high-impact designs that electrified outdoor signage, massive promotional banners, immersive in-store graphics, striking canopy and pylon signs, epic building wraps, and beyond—mastering razor-sharp corporate brand guidelines for icons like Ultramar, Esso, Chevron, Pioneer, Fas Gas Plus, and more. Every element exploded with instant recognition, turning ordinary touchpoints into unforgettable brand powerhouses!

Amped up social media with irresistible graphics and content that sparked buzz right at the pump and inside stores. Partnered with top-tier photography pros to hunt down stunning product and location shots, then masterfully edited, transformed, and fused them into jaw-dropping large-scale formats—ensuring flawless cohesion and maximum wow-factor across all channels.

This adrenaline-fueled gig supercharged my expertise in scalable print and outdoor advertising, conquering multi-brand harmony, wrangling photography assets like a boss, and unleashing cross-channel creative wizardry in the high-octane retail arena. These advertisements were able to dazzle, dominate, and drive real results.

Three colorful coffee cups with bistro branding and a sunrise or sunset sky in the background, with text that says "Start Your Day The Bistro Way" and a sign that says "On the Run."
Colorful disposable coffee cups with Bistro branding on a table and a coffee machine pouring coffee into a cup, along with a yellow cereal box labeled 'On the Run' on a store shelf.
Image of three colorful coffee cups with branding, a promotional banner with the text 'Fuel your day with the perfect blend', and an additional coffee cup along with a yellow sign that says 'On the Run'.
A hand holding a red paper coffee cup with a white lid, with the text "Feeling Fresh Bistro" on it, and a bag with the logo "On the Run" is in the background along with other colorful coffee cups.

Bistro Signage
Parkland Corporation

Year
2024

Close-up of a black car with icy frost on the windshield, with a portion of a yellow and blue sign that says 'ON the RUN' visible in the bottom right corner.
A shiny black car being washed at an automatic car wash with soap and water, with a promotional banner that reads 'Because a shiny car is a happy car' and includes the ON the RUN logo.
Banner advertising car wash services with a car being washed and text that says "Your car deserves a better wash" with the "On the Run" logo.

On the Run Carwash
Parkland Corporation

Year
2024

Advertisement for cold beverages with splash effects, featuring three colorful drinks labeled "Chill" and "Chill on the Run," with slices of citrus fruit and a logo "On the Run" in the corner, promoting beating the heat with a tasty treat.
Close-up of a bowl of popcorn with a black background and white text that reads 'Movie nights just got better,' along with a partial view of a yellow box labeled 'On the Run'.
Multiple coffee cups with lids, branded with Bistro and Feeling Fresh, placed on a table and an espresso machine pouring coffee into a red cup labeled '>Feeling Fresh' with a yellow sign reading 'On the Run' in the foreground.
Two hands holding summer flavored beverages in clear plastic cups with straws, set against a background with a blue sky and palm leaves, advertising "The Ultimate Summer Sidekick" for ON the RUN.
Box of popcorn, a small container of red drink, and two bags of popcorn with movie-themed packaging in front of a movie night sign and a yellow display with blue text reading "On the Run".
Colorful disposable coffee cups with slogans and the word "Bistro" on them, stacked in a display, with a sign in the background promoting the store opening.
A promotional graphic featuring cold, bold blue beverages and the slogan 'COLD, BOLD, and Oh-So Refreshing', with a focus on icy drinks and a sunset background.
Text reading "Binge-watching deserves better snacks" above an assortment of snacks including cookie pop popcorn, Oreo cookies, and a large drink, with a small popcorn container in the background.
Colorful disposable cups for beverages featuring the Bistro logo, with the red cup displaying 'Feeling Fresh' and a size indicator 'S' on it. The background includes other cups in blue and yellow, and a portion of a boxed product with bold text.
Movie night setup with popcorn, snacks, and a lightbox reading 'Movie Night' on a dark background with the text 'Your movie marathon's secret weapon' and popcorn scattered around.
Colorful smoothies with fruit in front of a dark background and text that says "Beat the heat with a tasty treat," along with a yellow box labeled "ON the RUN."

Mixed Examples
Parkland Corporation

Year
2024